At the recently held Tales of the Cocktail in the New Orleans, the Trinidad and Tobago-based House of Angostura unveiled its newest product in celebration of its 190th anniversary: Amaro di Angostura.
This is the first time in the company’s history to enter an entirely new category of spirits. In a release, the company said the taste of Amaro di Angostura is derived from the bespoke process used in creating the House of Angostura’s iconic aromatic bitters. The House yeast strain, cultivated by Angostura since the 1930s in Trinidad, combined with the addition of other spices and neutral alcohol from its distillery, result in an elevation of a classic liqueur creating an entirely new-world dimension to the category.
“Angostura aromatic bitters, which serves as the base for Amaro di Angostura, has a devoted following worldwide. We know our fans are passionate about trying new things and believe the Amaro connoisseur will appreciate that our long-standing history provides the know-how to produce a new Amaro that is one-of-a-kind, unmistakeably from the House of Angostura,” says says Genevieve Jodhan Executive Manager, International Sales and Marketing.
Bottled at 35% ABV, Amaro di Angostura is a deep amber colour, offering aromas of cinnamon, dark chocolate and unmistakeable Angostura aromatic bitters. The flavours explode on the tongue with warm cinnamon and liquorice notes. The finish is perfectly balanced, exotic, lush and reminiscent of the essence of Trinidad and Tobago’s pulsating rhythms, tropical climate and beauty. Angostura di Amaro can be enjoyed over ice, is splendid on its own and offers delicious harmony in a cocktail.
The Amaro di Angostura bottle design draws upon elements of the brand’s iconic aromatic bitters bottle. The Good Agency, the United Kingdom based creative team that designed the packaging, was inspired by the House of Angostura’s rich heritage.
“The yellow cap and over-sized label are distinctive aspects of Angostura’s iconic aromatic bitters and history. We wanted to integrate aspects of that globally recognized design into the packaging since it is so deeply rooted in the brand’s heritage and cocktail culture,” said Keith Forbes, co-founder and creative partner, Good.”