Tomorrow night, the glitterati of Trinidad and Tobago will don their glamorous get ups for the alignment of two premium brands: Ciroc and Johnny Walker Gold Label Reserve.
Yep, you heard me, vodka and whiskey, two of mankind’s favourite alcoholic beverages.
The epic alignment will take place at an event called Gold N Glam, a party hosted by Beach House (known for its epic Carnival Thursday all-Inclusive fete) and Bryden’s/Diageo.
The purpose of the event is twofold: to create a celebration moment for the two brands. Ciroc and Johnny Walker Gold Label Reserve. The tag line is “Celebrate Together”.
The campaign is being driven to align the two brands as the celebration brands for all high-end occasions… basically, the champagne of spirits.
The second purpose of the event is to launch the new Johnnie Walker Gold Label Reserve Bullion bottle. This is a very limited edition solid
gold bottle version of Gold Label. This special edition bottle would be a collector’s item for scotch adorers.
GuzzleCaribbean will be there and we cannot wait to report back on what is sure to be a great event. Stay tuned for more!