The House of Angostura recently unveiled new label designs for a range of its spirits.
The Angostura 1824, Angostura 1919, Angostura 7 Year Old, Angostura 5 Year Old and Angostura Reserva all sport new streamlined labels with brand new icons: map of Trinidad and Tobago on the left and an illustration of a butterfly and molasses on the right.
Notably, back labels will also carry the Authentic Caribbean Rum Marqué issued by the West Indies Rum and Spirits Producers’ Association Inc., which guarantees that the rum is a genuine Caribbean rum.
The bottle designs for premium expressions Angostura 1824, 1919 and 7 Year Old feature a thick glass base with a new “orchid closure system” to make them easier to open while offering secure protection.
The signature of Dr J.G.B. Siegert, founder of Angostura, and the crest of The House of Angostura are embossed on the bottles.
The three variants are also available in carton packages, with 1824 and 1919 both available in tubes and 1919 also available in a matte grey box.
All five rums feature a “spirit of Trinidad and Tobago” illustration on the bottle closure to “reiterate” the brand story through images of a dancing woman, sugarcane and Trinidad’s national bird, Scarlet Ibis.
“Every change reflects the exquisite quality of our rums. The new packaging isn’t just aesthetically pleasing, it also centres the brand geographically in its Caribbean birthplace, Trinidad and Tobago and reflects the unique nature of our journey,” said Genevieve Jodhan, executive manager, international sales and marketing.
“The entire range of Angostura rums celebrates the history and the true spirit of Trinidad and Tobago. Over the last 192 years, Angostura has successfully perfected the art of rum making, creating elegant stylish rums that are now found across the five continents. We believe that our new, totally reimagined packaging, reflects our sense of adventure and innovation.”